About Me
Professional Summary
A proven leader of B2B Marketing using years of expertise to implement successful growth strategies and help businesses of all sizes succeed. Highly skilled at getting to the core of problems, focusing on the customer and personalizing their journey, as well as communicating the impact to the bottom line while setting and achieving realistic timelines.
Let me add proficiency, bandwidth, efficiency, and thoughtfulness to any marketing challenge you are facing today. Together, we will focus on delivering the highest value for you.
Tools
Salesforce Marketo Hubspot Google Suite Microsoft Office
Bizible Geckoboard Bigcommerce Wix Wordpress Confluence
Keynote Monday Slack VWO Optimizely Canva Asana Trello Jira
Work Experience
Work
Experience
2011 - Current
Growth, Email, and Product Marketing & Consultant
Horizontal freelance marketer with strengths in market adoption,, lead to customer lifecycle, and content strategy to drive growth.
A hands-on approach to understand the business and marketing strategy as a whole for consideration of marketing campaigns, systems, and reporting.
2016 - 2019
Director of Marketing, Sysco LABS
Established a GTM and brand strategy for market adoption of new technology application that resulted in ~40K app installs in 4 months and over $18M in online orders within 3 months.
Developed and iterated marketing strategy while managing a partially remote team to deliver 20% of gross new revenue, over $1.2M, and increase leads by 77%.
Managed $1.6M budget, identified reporting gaps, and implemented a multi-touch attribution model to contribute $1.5M of additional revenue.
2014-2016
Senior Channel Marketing, Bigcommerce
Oversaw email marketing, automation, and deliverability for all communication segments to efficiently deploy targeted campaigns and deliver ~$27K in new MRR and partner revenue share.
Spearheaded email platform migration in 2 months that reduced software expenditures by $37K in FY16 and track user revenue.
2012-2014
Director of Marketing, mobi
Focused on growth, partner marketing, and brand awareness through website optimization, paid advertising, social media, marketing materials, and events.
Education
Texas State University
Bachelor of Arts, Mass Communications
Magna Cum Laude
Interests
Meals on Wheels
Caritas of Austin
Life group
Rock climbing
Yoga
Racing
Motorcycles
Surfing
Dog training
Home renovation